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Case Details

Case Code: LDEN136
Case Length: 17 Pages 
Period: 2018   
Pub Date: 2019
Teaching Note: Available
Price: Rs.500
Organization : Dr. Reddy’s Laboratories Ltd
Industry :Pharmaceuticals
Countries : India; United States; Germany
Themes: 
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Dr. Reddy`s Laboratories: Challenges ahead for Erez Israeli

 

ABSTRACT

 
Erez Israeli (Israeli) joined India-based multinational pharmaceutical company Dr. Reddy’s Laboratories Ltd. as its new COO in March 2018. Well respected in global pharmaceutical circles as a strategic thinker and executor, Israeli had worked with pharmaceutical majors like Teva and Enzymotec and held many positions of responsibility. When Israeli joined DRL, the company was staring at a series of challenges. Warnings from the USFDA, revocation of certification by German regulator BfArM and the aftermath, channel consolidation in the US, increased competition, problems in the Russian market – DRL’s third largest market – and the new Goods and Services Tax regime in India, were just a few of them. Israeli needed to strategize and deliver products and service without losing market share. The case invites participants to go beyond the actions Israeli took and explore alternate ways to leverage technology and social media and use various innovative approaches to address these challenges facing the company.

 
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Issues

The case is structured to achieve the following teaching objectives:
  • To understand the challenges that the new leader faced.
  • To understand the dynamics a global pharmaceutical company faced.
Contents
INTRODUCTION
BACKGROUND NOTE
THE NEW LEADER
FUTURE IS COMPLEX
EXHIBITS

Keywords

Dr. Reddy’s Labs; Leadership; Pharmaceutical Industry; Leadership dilemmas; Change; Globalization ; USFDA; Corporate Strategy; Market strategy

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